Support Your Local Library
Issued in 1940 and lasting who knows how long into the straightened times of the Second World War, this three-fold bookmark given away to borrowers from Cheltenham Public Library was a neat money-raising device. Printed both sides, it incorporated advertisements from 16 local businesses and, on the obverse, a space for the reader to jot down a list of Books Wanted, a seven-inch ruler, and an exhortation: ‘DO NOT Turn Down The Leaves Of Your Book. Use This Bookmark.’
We assume that the firm W S Trenhaile, if it survived the war, did so by concentrating on only one of its two unrelated forms of business.
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