Before Your Time
Here’s an example from William Heinemann, the card dating from – I suggested the Thirties, but that expert on such matters, Ralph Spurrier, said No, the card must date before 1920, as it purports to come from William Heinemann himself – and he died in 1920. So . . . from the second decade of the last century:
The only stipulation from Heinemann on the reverse of this beautifully formal postcard is that the reader indicates whether their interest is ‘Art, Education, Works of Fiction, History, Medicine, Memoirs, Poetry, Science, etc.’
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